It is official, in 2023 video is no longer optional when it comes to your social media strategy. Now Instagram is the 2nd most popular social media platform. It has more than a billion monthly active users. It is a great place to make contact with your audience, to expand your brand and earn money. Since IG reels become one of their priority functions, it is important to constantly measure and update their strategy to increase the obligation on this platform.
When videos are viewed, played, subscribed, loved, commented and divided longer, they increase their chances of being discovered by a new audience. The problem is that Instagram is not available to everyone, but it can be difficult to observe on this platform. How do you get active Instagram followers? How do you get people busy with your videos?
First of all, you must find out which type of content can best be received by your audience and create more of this type of content. You also have to make convincing, high-quality video content that people like or want to respond. And finally you have to share and promote it so that as many people as possible can see it. It not only helps them to increase brand awareness, but also to get more likes on Instagram.
1. Use the native tools from Reels to make content
Reels has editing tools, music and photos that you can add to make your own videos very popular. Instagram recommends they use. In the real Instagram mode, if a new function is published, you really want you to use it and increase your visibility if you often use the functions and in-app tools in function terms.
Therefore, try to record your Instagram reels, edit and add it to the app instead of maximizing the recorded video to another location.
2. Keep your Instagram reels in that look native
Instagram videos that don’t work if they don’t look native. They must be included in the portrait (or portrait) orientation that cover the entire smartphone screen, frame-less, square or horizontal. The reuse of a video for another channel or another orientation in an Instagram reel requires slightly more work than just posting. A bit like a Facebook message does not work on Twitter.
According to Instagram, a current survey among users showed that Instagram coils from sources outside the Instagram app were changed or uploaded and the water brands looked blurred other apps were distracted and made the general user experience less pleasant.
3. Use trends
Perhaps the most important of these tips for Instagram-reels is the respect of trends. In this way you can recognize trends on the platform in connection with certain types of video and audio. You can then create content that follows this format that will probably increase the views and dedication. The key is to follow the trends quickly.
My top tip, to keep track of Instagram Reels, is to pay attention to what is happening on Tiktok. If you scroll your site for you (Fyp), you can see the latest trends on the platform. Usually it takes some time before these trends are displayed on Instagram reels, so that you can reach your content for everyone else.
4. Always add captions
Everyone always has so hurry to share their content that they sometimes forget to add captions to their videos. The fact is that it is no longer acceptable. There are probably hearing people in their audience who can’t hear what they say. This means that you cannot use your Instagram reels if you add a caption. They also have to take into account that people sometimes browse their channels without sound.
Instagram makes it easier for the maker to be able to put his stories and films with capacity. Easily set the captions to your video, so that you are not covered by captions or other screens. If you notice errors in these automatically generated captions, take the time to correct them.
5. Charge the viewers to remix this video
Similar to calls for action in paid commercials, you can ask your public to answer or contact use the “Remix” function. It looks like the duet/stab function that you can see on TikTok. One of my favorite remix trends is “blind reaction”. It is an entertaining trend when you show a new product and what it can do for the customer, such as “I bet you don’t know that X Y did” and then show how it works.
From there you can invite your audience to answer with your thoughts and opinions. Or ask them to show them how they can use the product or what their favorite part is. As with the collaboration, your original content is used with a completely new group shared people.
6. Use Q&A in your Instagram reels
When it comes to finding content ideas, nothing is about the potential of your community. Use as reels on Instagram, answering questions is a great way to record the audience. End one of your video with a call-to-action (CTA) so that people can ask you more questions in the reactions and you have endless content ideas.
Answer only one question in one of these comments and use them to make content for your next Instagram video. This tactic gives you a number of partially related content and instant Instagram followers. In this way your employees return because you want to see the answers to your questions. The more questions you answer, the more questions you get.