You’re probably aware that there are hundreds, if not thousands, of pre-made website templates available when looking for the best Custom Web Development for your e-commerce business. Some of those website templates are even free, and drag and drop website builders entice you with a large library of templates (for a price, of course).
With so many ready-made website templates available, it’s easy to become enamoured with the quick and easy process of getting your e-commerce website up and running in minutes.
Generic web design templates for e-commerce businesses, on the other hand, are a shiny veneer concealing a stale, overused, and overpriced replica of thousands of other websites.
Aside from avoiding sloppy web development seconds, here are ten advantages of custom web development for your e-commerce business:
Everything revolves around presentation. Keep in mind that you only have one chance to make a good first impression. The last thing you want to convey in your first impression is that you are the same as everyone else.
To be considered legitimate, an e-commerce website must have the following features:
References You Can Trust
References are essential, both offline and online. However, when running an e-commerce business, trust and the means of establishing that trust determine the success or failure of your site.
As a result, it is critical to include the following trust badges in your Custom Web Development:
- Trust Badges for SSL Certificates (BBB/McAfee and Norton)
- Badges for Payment
- Money-Back Promise
The Devil Is In The Details.
Remember that your potential customers are ordering from you online. As a result, the decision to invest in your product is entirely dependent on the description you provide. Your pictures, descriptions, and presentation are all your customers need to decide whether your product is safe and worth purchasing.
Branding is essential for distinguishing yourself from the competition. Whatever you sell, chances are the internet has seen it before. However, the way you brand and present your products is (or should be) entirely unique to you.
Unfortunately, using a template does not help you build your brand. You are promoting the brand of someone else.
You have complete control over your brand’s presentation, functionality, and accessibility if you choose to create a Custom Web Development for your e-commerce business.
You will always be limited to the capabilities and imagination of another person’s interpretation of how your brand should look, feel, and function if you do not have this triad of control.
3. Options that are truly customizable
If you choose Custom Web Development for your e-commerce business, you will have truly customizable options.
Here are just a few of the customizable options available with custom development for your website:
The Navigation Bar
While the navigation bar is the foundation of a website, it is amazing how many templates limit the functionality of this essential item.
The navigation bar is an important part of your e-commerce site, and if you can’t brand it properly, you’re losing a key opportunity for uniqueness with every mouse click.
Utilization of a Floating Cart
A floating cart is an option that replaces the standard cart on an e-commerce website, allowing customers to hover over their cart and see what’s inside regardless of which page they are on.
This option is especially useful for websites that sell items in a variety of colours and sizes. This option, which is unlikely to be available through a template design, can benefit any e-commerce website.
You will never fully own your e-commerce business if you use a template instead of Custom Web Development.
Yes, your name and any branding you can squeeze out of the template will be yours, but can the foundation of your e-commerce website ever truly be yours?
There is a problem with exclusivity, but there is also a problem with the level of control that the template creators have over your head.
They specifically control the updates and have low-key control over your website. If the sands do not shift in the template developer’s favour, they or the platform with which they signed could pull the template. That would leave you without a foundation for your website, which could cost you a large sum of money to fix.
Sure, it’s unlikely, but it’s possible when you give that much power to someone who is so far removed from your business interests.
5. Provide a One-of-a-Kind Customer Experience
The ability to provide a one-of-a-kind customer experience is critical to success. Eventually, many people will be able to have the same e-commerce store that you are creating (especially if you use a template).
The unique customer experience, on the other hand, distinguishes everyone. You want to give your customers a million reasons to buy from you rather than the other person, while still making money.
6.Create an Information Architecture.
Creating an information architecture for your brand is critical for acquiring and retaining customers. Customers, understandably, want to buy from the best e-commerce business options.
Sharing information is one way to demonstrate to them that you are the best. You should incorporate industry-related information throughout your website. Customers can therefore come to your brand to learn, gain industry insight, and buy your products.
7. Establish Your Authority and Expertise
Custom Web Programming is required after you have established your authority and expertise. You don’t want your information to become outdated because your customers will look elsewhere for a more up-to-date authority.
Here are a few suggestions for maintaining your authority and expertise:
- Blog posts on a regular basis
- Maintain your social media accounts.
- Maintain your enthusiasm for the company’s growth.
- If you don’t know the answer, look it up.