WHAT IS THE SIZE OF GLOBAL PRINTED SIGNAGE INDUSTRY?
Global Printed Signage market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028F owing to its cost-effectiveness compared to digital signages.
This helps the small enterprises to proactively utilize printed signage as part of their marketing activities which is likely to further drive the usage of printed signages in many industries. Printed signage is a widely used form of signage solution. It is used to advertise products, provide information, attract customers and increase their knowledge about the products through billboards, banners backlit displays, etc. The ease of usage and deployment of printed signages without any operational and maintenance cost and longer lifespan is encouraging businesses and companies to adopt these solutions.
The printed signage market faces a greater challenge from the digital signage solutions that provide a long-term return on investment, hence restraining the market growth of printed signages. Furthermore, digital signage is more versatile as it can display various information without needing to be replaced.
Lockdown induced by the governments across the globe due to Covid-19 has disrupted the supply chain and manufacturing operation worldwide. The printed signage market had a mixed impact due to the changes in demand from various end-user industries. The outbreak of the Covid-19 pandemic resulted in a reduction in travel worldwide. This harmed the transportation and logistics industry, thus restricting the usage of outdoor printed signage.
GLOBAL PRINTED SIGNAGE MARKET BY PRODUCT TYPE
The Global Printed Signage Market is segmented by Product Type on the basis of banner and backdrop, corporate graphics, exhibitions and trade shows, backlist displays, point of purchase display, billboards and others (kiosk, flags, vehicles/fleet graphics).
Banner and Backdrop segment holds the largest market share in 2022 of the Global Printed Signage market.
Billboard holds the second largest market share. Billboards are massive advertising structures used for product branding and promotion. Due to its enormous size, it is used mostly for outdoor advertising formats. They are placed in high-traffic locations, where advertisers use them to catch customer attention.
Backdrops are majorly used during sporting, entertainment, and commercial events owing to the light weight of vinyl fabric backdrops, it is easy to set them up on the ground.
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GLOBAL PRINTED SIGNAGE MARKET BY PRINT TECHNOLOGY
The Global Printed Signage market is segmented by Print Technology into Screen, Inkjet, Sheetfed and others (offset lithography, dye sublimation, toner).
The inkjet segment held the largest market share in 2022, owing to its ability to offer attractive designs.
For signs, banners, displays, and home decor, inkjet technology offers appealing design advantages, including the capacity to print on a wide range of substrates, including vinyl, paper, and polyester.
Sheetfed segment is expected to witness significant growth during the forecasted period, owing increase in investment by vendors on a sheetfed press.
GLOBAL PRINTED SIGNAGE MARKET BY APPLICATION
The Printed Signage Market is segmented by Application on the basis of Indoor and Outdoor.
Outdoor segment is expected to dominate the global printed signage market over the forecast period 2022-2028F
The growth of the outdoor segment is mainly attributed owing to the growing popularity of outdoor advertising and its reach to a larger audience.
The indoor segment is estimated to hold the second largest market share as it has brand recognition and client trust which has benefitted businesses worldwide. Point-of-purchase displays, indoor banners, backlit displays, and corporate graphics are examples of various types of indoor signage.
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GLOBAL PRINTED SIGNAGE MARKET BY END-USER
The Global Printed Signage market is segmented by End-User into Banking, financial services and insurance, retail, transportation and logistics, healthcare, sports and entertainment and other end users.
The retail segment is expected to hold the largest market share in the global Printed Signage over the forecast period 2022-2028F.
The retail sector’s focus on expansion and investment in advertising and marketing is propelling the growth of printed signage in the retail segment.
Retail signage can range from backgrounds, banners, and pop-up displays to graphics and posters. Retail signage comes in a variety of forms, including both inside and external signs.
Interior retail signage is focused on getting a customer to make a purchase and direct them to the location in the stores whereas exterior retail signage is used for creating invitations.
Key Topics Covered in the Report
- Snapshot of Global Printed Signage Market
- Industry Value Chain and Ecosystem Analysis
- Market size and Segmentation of the Global Printed Signage Market
- Historic Growth of Overall Global Printed Signage Market and Segments
- Competition Scenario of the Market and Key Developments of Competitors
- Porter’s 5 Forces Analysis of Global Printed Signage Industry
- Overview, Product Offerings, and SWOT Analysis of Key Competitors
- Covid-19 Impact on the Overall Global Printed Signage Market
- Future Market Forecast and Growth Rates of the Total Global Printed Signage Market and by Segments
- Market Size of Application / End User Segments with Historical CAGR and Future Forecasts
- Analysis of Global Printed Signage Market
- Major Production / Consumption Hubs within Each Region
- Major Production/Supply and Consumption/Demand Hubs within Each Region
- Major Country-wise Historic and Future Market Growth Rates of the Total Market and Segments
- Overview of Notable Emerging Competitor Companies within Each Region
Leading Companies Mentioned in the Report
- Avery Dennison Corporation,
- Spandex Ltd.,
- IGEPA group GmbH & Co. KG,
- Orafol Europe GmbH,
- Identity Group,
- Lintec Corporation,
- 3A Composites Holding AG,
- Signs Express,
- Ehko Sign Industries KFT,
- Mactac LLC,
- Kelly Signs and Graphics,
- L&H Sign Company Inc.
Notable Emerging Companies Mentioned in the Report
- James Printing and Signs
- Sabre Digital Marketing
- Chnadler Inc.,
- Accel Group
- Kelly Signs
- Galaxyxy Signage
- Aqua Tints Ink
Time Period Captured in the Report
- Historical Period: 2017-2021
- Forecast Period: 2022-2028F
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