Peugeot’s new management delivers, posts nearly 300% year-on-year sales growth


French carmaker Peugeot has been in the Philippines for more than 15 years, but it now seems to be gaining traction under its new distributor Astara.

The company said in a December 2022 press statement that it posted a 297-percent growth in sales from November 2021 to November 2022, which it called a record figure for the brand.

“The phenomenal growth is attributable to the huge customer demand for its four new nameplates: the PEUGEOT 2008 SUV, PEUGEOT 3008 SUV, PEUGEOT 5008 SUV, and the PEUGEOT Traveller Premium, which were all launched this year,” Peugeot Philippines said.

The carmaker also opened two new showrooms: Peugeot Negros and Peugeot Cebu both under the Gateway Group, which operates the largest multi-car-brand operation in Cebu.

Peugeot Philippines Brand Head Maricar Parco joins Gateway Group Corporate Secretary Estrella Goho, Gateway Group EVP Michael Goho and Renie Laranga, Peugeot Brand Head for Gateway Group, during the grand opening of Peugeot Cebu. PHOTO FROM PEUGEOT PHILIPPINES
Peugeot arrives at Talisay City in Negros with the opening of Gateway Group’s new dealership in the city. Mary Ellen Andrey, General Manager of Peugeot Negros and Talisay Vice Mayor Jose Jalandoni III join in the ribbon-cutting ceremony. PHOTO FROM PEUGEOT PHILIPPINES

Spanish-based distributor Astara took over local operations of Peugeot on January 2022. The firm distributes 30 car brands in 17 countries worldwide and handles various aspects of vehicle ownership, subscription, use, and connectivity.

Prior to the Astara takeover, Peugeot Philippines had been managed by Eurobrands Distributor Inc., which was part of the Columbian Group of Companies.

Astara also recently took over the Philippine distributorship of Chinese carmaker GAC Motor, which suffered from poor sales under Legado Motors Inc. of former Ilocos Sur governor Chavit Singson.

Do you think the French lion will finally roar into the top 10 of the annual sales charts?

Source: Peugeot’s new management delivers, posts nearly 300% year-on-year sales growth

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