How To Optimized YouTube Music Video Promotion Online In 2023

Why should you promote your music on YouTube is the first important question. Why go to the effort of setting up a YouTube channel, optimising it, and developing a brand?

The reply is two billion. With billions of daily video views, many users log into YouTube each month. Furthermore, only active accounts are included in that figure; non-Google users that watch movies on the platform are not included. A 2019 Dataportal analysis indicates that 79 percent of Internet users claim to have a YouTube account. As a result, it ranks second in popularity among social media platforms (after Facebook) and search engines (behind Google).

That is the raw data, then. But everybody is aware of YouTube’s popularity. The actual query is: how can you, as a solo artist, leverage the enormous popularity of this global video platform to optimized YouTube music video promotion? The numerous features that YouTube has added make it a crucial platform for musicians. So let’s look now!

Why are videos important for musicians?

Simple as that: people enjoy watching videos. Visuals aid in our ability to connect to music more quickly and frequently at a deeper level. It served as the cornerstone on which MTV was constructed in the 1980s with the inception of the music video, and it continues to this day in the expansive concept albums by singers like Beyonce and Janelle Monae.

The combination of music and film, however, extends beyond just conventional music videos. You should be able to meet the higher expectations set by today’s music fans on YouTube. An independent musician turned YouTuber has a wide range of possibilities for connecting with their audience, including behind-the-scenes studio footage, live videos, and live-streamed Q&As.

What is a “YouTuber” and how do I become one?

Simply put, “YouTuber” refers to a person who makes videos and uploads them on YouTube. A true YouTuber, however, is an intentional content producer who takes the process of making videos seriously and actively engages with their YouTube members and viewers. This adds some additional significance to the phrase. Additionally, “YouTubers” frequently publish new videos at regular intervals. For instance, at 10 a.m. on Tuesdays and Thursdays.

This is not the same as a musician who regularly uploads a video to YouTube and declares it to be wonderful. That person is not a YouTuber; they simply use YouTube as an online video repository without actively engaging with their audience.Musicians that use the platform in line with YouTube’s intentions are rewarded by the company’s recommendation engine and revenue mechanism. Be a YouTuber and make the most of each video you upload and your channel.Unsure about how? We are here for that reason.

What is a YouTube channel?

The fundamental building component for any YouTube video creator is a YouTube channel. Consider a channel for musicians as being similar to an artist profile on streaming services like Spotify or Apple Music. You publish videos to your channel, organise them, and engage with viewers there. It serves as the centre of your YouTube activities.

A literal analogy to a TV channel is another way to think of your channel. You are the network and YouTube is the media (like cable TV). You can host a variety of shows on your channel in various formats. Additionally, you can offer your content in the way that makes the most sense for you by separating your “Prime Time” programming from your more casual programming using your channel personalization options, video tools, and playlists.

How do I create my own YouTube channel?

It’s pretty easy! You can create a YouTube channel by following these steps straight from Google Support:

  1. Sign in to YouTube on a computer or using the mobile site.
  2. Try any action that requires a channel, such as uploading a video, posting a comment, or creating a playlist.
  3. If you don’t yet have a channel, you’ll see a prompt to create a channel.
  4. Check the details (with your Google Account name and photo) and confirm to create your new channel.

What is an Official Artist Channel, and how is it different from a Topic channel?

A YouTube Official Artist Channel (OAC) is the platform’s equivalent of a verified artist profile, just as a YouTube channel is to a streaming platform’s artist profile. You may centralise all of your YouTube content, including official videos you publish, Art Tracks, and some user-generated content, by creating a claimed artist page (UGC, more on that later).

 An OAC gives the owner robust abilities within their YouTube account, including:

  • Customization options
  • Adding and removing auto-generated videos
  • Access to analytics and other tools

An Official Artist Channel is different from a Topic channel.

When your music is made available on YouTube Music, a Topic channel is automatically formed by the website. These are generic channels that follow the artist name with the word “-Topic.” The videos YouTube automatically makes for each song a performer distributes aren’t actually videos; rather, they’re static images of the artwork with the track title, album title, and performer’s name, which the platform refers to as “Art Tracks” in its internal jargon.

How do I claim my Official Artist Channel on YouTube?

For CD Baby artists, great news! Within your CD Baby account, you can declare your YouTube channel to turn it into an official artist channel.

Additionally, you can directly declare your channel on YouTube. On the OAC page of their Help Center, there are instructions on how to do this.

Also Read: 5 Best Ideas To Promote YouTube Videos Online In 2023

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