How To Promote YouTube Videos To Gain Traffic

There are millions of videos on Youtube and more than two billion users globally. It’s a really well-liked platform for promoting your music and for everything related to music marketing. Additionally, it’s the best platform to share and advertise your music videos! We offer you some advice on how to successfully promote YouTube videos in this article.

1. Use YouTube advertisements to improve your platform presence

Since commercials are so common on YouTube, this is the most obvious approach to promote YouTube videos.

YouTube ads are highly customisable and can be displayed in a variety of locations:

  • Direct links to your YouTube channel from advertisements that show up on the YouTube home page.
  • advertisements linked to particular keywords that show up when someone searches on YouTube (feel free to utilise a keyword tool to assist you!)
  • Ads that are shown before, during, and/or after the video
  • ads only displayed on mobile devices

You must register for a Google Adwords account in order to begin making YouTube advertisements. You will see that the procedure is identical if you have previously run advertisements on Facebook and Instagram.

To construct a YouTube advertisement, you must decide between:

  • The movie you want to promote
  • The layout and placement of the advertisement (in a video, in a search, etc.)
  • a potential clientele

Feel free to test out several YouTube ad formats and monitor their results to see which one is most effective for marketing your music. You should always target your YouTube adverts. Utilizing the tools provided by Google to assist users acquire adverts will allow you to simply tame this strong instrument.

2. Verify your YouTube channel

Verification is a goal for several platforms, including Spotify, Apple Music, and/or Instagram, but Youtube is the one where it might have the biggest influence. Verifying your Youtube channel frequently increases visibility and offers you special advantages:

enables you to get thorough statistics

You may advertise your merchandise and tours underneath your YouTube videos by improving the SEO of your channel.

You must have at least three YouTube videos under your belt before you can ask to have your channel verified. After that, you can make your request to the YouTube support staff.

3. Create music snippets and videos that showcase your songs.

You might anticipate to discover videos that accompany an artist’s songs on their Youtube channel. These videos provide you the chance to more thoroughly visualise your world and demonstrate your commitment to your artistic endeavour.

You should submit at least one video to your channel because videos are supreme on YouTube. Particularly on YouTube, which continues to be a platform for music and entertainment, image and music are linked. Additionally, submitting a clip makes it the perfect video for Youtube Ads promotion.

4. Provide a range of materials on your channel.

Although there are many other ways to market your music on Youtube, as an artist, your Youtube channel is primarily used to post and promote your new songs and music videos. The success of vlogs on the site reflects the fact that users like to learn more about the lives of producers and artists. If you have the time and desire, you can absolutely offer various video types on YouTube, such as vlogs, behind-the-scenes videos, and videos about your musical influences. It will enable you to create a true musical project community. All of the supplementary content you provide helps to convey the story, which is crucial for boosting the popularity of your music and retaining listeners.

For your followers to listen to, you can also make playlists. You might create a playlist using your own music or music by other artists you like. Your fan base can learn more about you and enjoy your music by doing this. Any independent musician can use this as a crucial marketing tool to attract fans and subscribers.

5. Add essential phrases

The title of the YouTube video is important since it must enable you to maximise search results and entice viewers to watch the video. Don’t forget to provide each of your films a good description and pertinent tags. For your live videos and music videos, keep the title simple and to the point, such as your song name and artist name. For your other videos, you can research what is currently trending on YouTube and modify the tags, title, and description to include relevant keywords. Google Trends and Youtube Autocomplete are useful resources for locating the keywords searched by language and location and learning about associated trends.

In the past 30 days, for instance, “jazz piano” has been searched for on YouTube across the globe. You may compare comparable terms to determine which ones are more frequently searched, as well as related searches and locations where those terms are used:

6. Create intriguing thumbnails

Now that your video is visible on the platform, you want as many users as possible to click on it. The YouTube video thumbnail should attract attention and make people want to know more. In general, colorful images are what catch the eye, but the picture quality is more important. If it is blurry, poorly framed, it suggests that the video is also poor quality. We therefore advise you to remember to take pictures when you record a video for your channel and when shooting your clips and other events to ensure a good result. You can also do simple edits using apps like Canva for example.

7. Create a connection with your audience

Listening and building relationships with subscribers is super important in order to increase your Youtube subscriber count and showcasing your music online. We advise you to like or respond to certain comments to create a dialogue. The Youtube Studio app allows you to manage your profile, easily create playlists and reply to comments directly on a mobile!

You can also make community posts that allow you to tease future videos, talk about new updates you may have and stay in touch with your new fans! These posts can be plain text, or contain images, videos, GIFs, Youtube playlists, and even a poll.

8. Collaborate with other artists and creators

Youtube is full of talented creators and artists who want to increase their visibility on the platform. A great way to reach more people is to do collabs and combine your fanbases. Whether it’s a purely musical collaboration or something more general with a creator of the platform, all ideas can bring visibility to your Youtube channel and allow you to gain subscribers. Contact the artists and creators who you would like to work with via the email address provided in the ‘About’ tab of their channel or on social networks.

9. Boost your other platforms with Youtube

With Youtube, you can also boost the visibility of your other platforms! Every video you post is a showcase for your music and the description allows you to talk about your other channels. Please feel free to place a cross-platform link in your bio and at the end of the descriptions under your videos to keep this connection constant with your fan-base. To promote a future release or clip, you can simply post teasers and invite users to follow you on Spotify or Youtube Music, for example, to find all your songs as soon as they are released.

Don’t forget to add links to your social networks to continue developing your community on all your platforms!

10. Place your clip on popular Youtube channels

Streaming your music to popular Youtube channels is a great way to spread the word about your latest track and redirect people to your personal Youtube channel. There are many, in all musical styles, and some curators even offer to stage the songs with animations or to post the lyrics. Some placements are paid and others are not, so don’t hesitate to ask the channel manager via their email, often indicated in the “about” tab.

You can also submit your video to for promotion directly on Video Boosters Club’s website! It’s affordable, really effective in gaining visibility, you are assured to have a response in under 24 hrs from submitting your video here. You’re guaranteed to get your music video heard!

Also Read: Best Methods For Increase Subscribers On YouTube

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