How to create an email marketing strategy for your business


With e-commerce and social media, we’re all used to being bombarded with emails. Email marketing is the only way to compete in this age. But how do you create an email marketing strategy that will generate results?

Define your goals

If you’re just starting out, it’s easy to get caught up in the excitement of new business. But before you can create an email marketing strategy that works for your company, it’s important to set some goals and make sure they’re realistic and achievable.

  • Set a goal: What do you want your business to look like in three months? Six? A year? Five years from now? The answer depends on how long it will take before the results start showing up in revenue or profit numbers. For example, if someone buys an ebook through their website every month but hasn’t made any other purchases yet because they don’t know what else there is out there, then maybe six months would be more realistic than three months. however, if a startup has already been around for several years with many customers using its product regularly then perhaps five years might be more appropriate since those same people are likely sticking around longer than just another few weeks or months until they decide whether or not something else works better than what this particular company offers.

Know your audience

Before you start designing your email marketing strategy, it’s important to know who your audience is. Consider demography and psychographics.

  • Demographics: Age, gender, and location; what they look like on the internet.
  • Psychographics: What motivates them? How do they feel about themselves? Who are the influencers in their lives?

Build an email marketing workflow

An email marketing workflow is a series of steps you take to reach your goals. For example, a company might have an overarching goal for its email marketing strategy. increasing website traffic. To achieve this goal, they could put together a series of emails that are targeted at different audience segments, and send them out at specific times over the course of several months or even years.

One way to measure success is by tracking which messages are being opened and clicked on by recipients. if they’re not getting any responses from those messages then it’s likely that something else needs to change before you can continue moving forward with your plan.

Set up your email service provider

You’ve chosen the right platform, and now it’s time to set up your email service provider.

There are many different providers out there, but only a few will work for your business. Look for features like:

  • The ability to send personalized emails with custom SES codes, including unsubscribe links and opt-out options.
  • A variety of options for sending from mobile devices.

Create a content calendar

A content calendar is a list of topics, blog posts, and social media posts that you can use to create engaging content for your audience. It’s also important to note that not every piece of content will be successful. if it isn’t relevant or if your audience doesn’t find it interesting, then don’t waste time creating it in the first place.

Start a content calendar:

  • Pick one main topic per month. and make sure each day has at least one article on this topic. If possible try making this an ongoing series so people get used to seeing these kinds of articles over time – they’ll be more likely to engage when they see another one coming up later in the week/month. Create sub-topics within those main topics based on different types of tips/instructions depending on what types of people are most interested in them.

A/B test your emails

A/B testing is a method of comparing two different versions of a website or email campaign. The idea is to focus on specific aspects of your campaign, like the design or content of the email, then split-test them against each other to see which version performs better.

For example: If you’re sending out an email about a new product launch, it would be smart to send an updated version with just the date and time stamp at the top instead of taking up half the space with details about why people should sign up for updates on their website or social media feeds. This will keep people reading longer and help them remember more information later when they need it most at least until they forget all about what happened last week again.

Analyze your results

The first step to creating a successful email marketing strategy is to analyze your results. What are you trying to achieve? When will you know? How will you measure success?

By sticking to the plan, you will be able to see real results from your email efforts.

As you can see, it’s not a difficult task to create an email marketing strategy for your business. The key is sticking to the plan and making sure that you’re measuring results. If you have any questions about how best to do this, don’t hesitate to reach out! We’d love to help.


Email marketing is a great way to increase your business’s presence and build awareness. While it can be time-consuming, the benefits are worth it. Email marketing helps you reach out to people who are interested in what your company has to offer, which will help them find out more about your company and eventually purchase from you as well as refer others who may also need assistance from time to time. If done correctly using Mailsend this will also provide an easy opportunity for communication between customers/clients/patients.

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