“Design is not just what it looks like and feels like; design is how it works,” said Steve Jobs-a visionary and mastermind of his own kind. And this idea holds true for distinct types of design, including website design.
Website design is a set of plans to arrange the content and functional elements to determine the look of a website and shape the user’s experience.
Importance of good Web Design
According to a study report, 38% of visitors will leave the website if they find the content or website unattractive. So, what does it mean? Visitors make spontaneous decisions. It takes 0.05 seconds (50 milliseconds) to formulate an impression of the website and its layout (including the content, yes!). Here are five reasons why intuitive website design is a must.
- It sets the right impression for visitors, and that’ll go a long way.
- It helps gain the confidence and trust of the visitors or customers.
- Well-designed and functional website designs will aid the SEO strategy.
- Well-formatted website is easy to scan. Good formatted website = better navigation.
- And most importantly, the competitors are doing it too.
Tricks for Creating a High-Converting Website Design
1) A clear value proposition
What sets apart one business from a flock of similar businesses? A clear value proposition. The clear value proposition, or unique selling proposition (USP), is the determining element or factor that sets the brand apart from their competition. Think you’ve got a strong value proposition? Congratulations! Make sure it’s prominently featured on the home page, and voila, you’ve got customers for a lifetime.
2) Simplified navigation
Once the website survives the 0.05 seconds of doom, it’s time to walk the site visitor through an action you want to take to navigate the site seamlessly. As per the Clutch report, 94% of visitors believe hassle-free navigation is the most helpful feature of the website. There are a few points to keep in mind when simplifying the navigation:
- First things first, keep the target audience at the heart of website design.
- Keep the navigation consistent.
- Make all navigable elements have clickable text.
- Ensure all clickable images have ALT text.
- Don’t overload navigation with too many items.
3) Reduced user input
Another important aspect one should prioritize during website design is minimizing the input required from the user. No one wants to fill out a 3-page form just to know, “How much wood would a woodchuck chuck if a woodchuck could chuck wood?” (Sorry, I too don’t have the answer.) The point is to minimize the user’s input to create a good experience. Use default values, and provide explicit instruction and data validation to ensure the site visitor sticks around with the website for a long.
4) Ensure consistent branding
A good website design isn’t enough to give your business a breakthrough and convert users into engaged customers. Consistent branding plays a crucial part in achieving the desired results. Consider your business a story connecting people with your products or services. Maybe you offer best-in-class products or services, but your branding doesn’t match the narrative you’re building and that can haunt the overall statistics. Therefore, ensure everything from logo usage, typography, and color schemes to layout represents your brand.
5) Strategically place all the images
One might think that images are “nice to have” elements on the website, but as the saying goes, “an image says a thousand words,” and they serve a purpose beyond looking good. If the images are used strategically and effectively, they can help businesses gain a lot. Here are the main things that pictures can do for your website:
- Help garner more views and clicks.
- Get a higher search engine ranking.
- Boost the business’s social media presence.
- Bring your products to life.
6) All devices responsive
If your site visitors still need to resize the website to fit their viewport size, it’s time to make the website design responsive across all devices. The primary benefit of all devices’ responsive website design is that the website loads quickly without any distortions, so users don’t have to resize manually to view the content. Use either HTML 5 or related technologies and platforms to not only make the website design work crisply and intuitively but also to make it apt and responsive for all devices.
7) A robust call to action
Lastly, the most critical aspect that can turn your idle visitors into ideal customers is a strong CTA. A compelling CTA supports the raison d’être of your business—to pull the visitors into the sales funnel. So, what should be the plan of action? Firstly, place the CTA in the middle of the page, where it’s easy to click on. Also, use strong and persuasive language to convert visitors into engaged customers and brand ambassadors.
The Bottom Line
Here we are at the end of this segment. The takeaway point is to remember that all these tactics won’t work for all websites. Website design and development is a trial-and-error process. You will need to experiment a lot with the factors to find that sweet spot.
If you need any help with website design and development, connect with any leading web design agency in Canada that offers an overarching suite of website design services. We understand the in-depth intricacies of website design and apply our domain knowledge and technical expertise to a range of agencies, businesses, and enterprises. Connect with our team to get started.