Why you should be using video in your sales prospecting


If you’ve been in sales for any amount of time, then you know that prospecting is a crucial part of being successful. The first step to getting new clients is finding them and making sure they’re interested in what you have to offer. And while this may seem simple enough and it can be there’s one thing that many salespeople forget the importance of video prospecting.

Warm Up Leads

Video is a great way to warm up cold leads. You can use video as the first contact with your sales prospect, introducing yourself and explaining why you’re contacting them.

Video provides an opportunity for you and your potential customer to get acquainted, which helps build rapport before speaking face-to-face or over the phone.

Personalize the Sales Process

Video is the best way of showing prospects that you are a real person and not just some monolithic sales machine. With video, you can show how your product or service can help them solve their problems in an engaging way. This makes it easier for prospects to trust you and feel like they know what you’re offering before they even meet with you face-to-face.

Increase Response Rates

Video is more effective than text messages or email for generating responses. In fact, research shows that it’s the most effective way to generate leads and close sales with your customers.

In an age where people are watching more videos than ever before, video can help you stand out from your competitors by:

  • Showing off your personality and brand image. When customers watch videos online they want to see who you really are. They want to know if they can trust you and what makes you different from other companies in this industry or market space. Video also gives them a chance to get to know you as an individual person rather than just another faceless corporation trying too hard with its marketing materials…and we all know how much people love good storytelling.

Stand Out From Competitors

Video is a great way to stand out from competitors. You can use video to show off your expertise and show off your personality, which will make it easier for prospects to trust you. If they see that you’re an expert in your field and that you have an engaging personality, they’ll be more likely to work with you because of those traits.

The key here is not just using the right kind of video, but also making sure it gets noticed by potential clients who are searching online for answers or products similar to yours so make sure that when they come across this video, they pay attention.

Reduce Cost Per Lead/Sale

Video is a very cost-effective way to communicate with prospects. It can be used as a replacement for some of the following:

  • Sales calls
  • Sales emails
  • Presentations

Video can also replace some phone calls and live events such as webinars or conferences.

Prospect More Efficiently, Without Sacrificing Quality

You can use video to prospect more efficiently, without sacrificing quality.

  • Video communicates better than text.
  • It’s easy to create good-quality videos that look professional, so you won’t have viewers thinking they’re watching an amateur production.
  • Video gives you a chance to introduce yourself and your company in a way that doesn’t require scrolling through several paragraphs of text on a website or landing page. Instead, it shows up right away when someone clicks through from another website or search result and gets their attention right away.

Video sales prospecting improves efficiency and personalization.

As you know, video is the medium of choice for many businesses and professionals. It’s also a great way to get your message across in a way that’s never been done before.

There are plenty of reasons why using video as part of your sales prospecting strategy can help you be more efficient while also adding a personal touch:

  • Video is more effective than email or phone calls because it allows you to engage with prospects in their natural environment. This means they’re looking at something they care about rather than getting interruption during the day when they’re busy doing other things like working or going on dates with friends or family members who live far away from where they live now but might move closer someday soon once everything gets settled down here again after all this craziness has passed through our lives again…


Using video in sales prospecting will help you increase response rates and reduce the cost per lead and cost per sale. A video is a powerful tool that can help you stand out from competitors, personalize your sales process, and increase response rates by increasing trust between you and your prospects.

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