What is facial recognition?
Facial recognition technology was in experimental stages within the 1960s. However, today, with the advancement of science and technology the safety technology is automatic and supported by sophisticated computer power. Half a century ago it would have been difficult to imagine that the experiment would be so omnipresent and significant from today’s security point of view. The world of security technology has witnessed many changes over the previous couple of years.
From wired video surveillance and passcodes, we’ve moved on to wireless cameras and face recognition. However, when you discover that facial recognition technology could track you without your permission while you walk down a street, it might make you question the invasion of your privacy. Just like with the other new technology, face recognition brings positives and negatives with it. It is good to see that the pros are evolving and increasing in order to tackle the cons.
How does it work?
Facial recognition may be a biometric technoloFace rely on that uses a distinguished countenance to spot an individual. Machine learning and artificial intelligence capabilities in the software map distinguish facial features mathematically, look for patterns in the visual data, and compare new images and videos to other data stored in facial recognition databases to determine identity.
Let us further continue to know how facial recognition will help us change our views on technology and accept the change.
Facial recognition helps us change our views
1. Security and surveillance:
one of the main advantages of face recognition technology is safety and security. Facial recognition technology provides a classy surveillance technique that will be more accurate than the human eye. The use of this technology to enhance public safety will only increase and improve.
Law enforcement agencies use the technology to uncover criminals or to find missing children or seniors. In the United States of America, police were able to apprehend an accused rapist using facial recognition technology within 24 hours of an incident where he threatened a woman with rape at knifepoint. This can be implemented in several countries across the globe in order to help women survive in peace.
Also, in cities where police don’t have time to help fight petty crime, business owners are installing facial recognition systems to watch people and identify subjects of interest when they come into their stores.
Airports are increasingly adding facial recognition technology to security checkpoints.
When people know they’re being watched, they’re less likely to commit crimes therefore the possibility of face recognition technology getting used could deter crime.
2. It’s part in legal:
Targeted photo comparisons, active criminal case investigations, trial evidence, etc., can be performed using facial recognition. Police and security forces are the keenest to integrate face recognition technology to verify citizen identities by analyzing their faces. The technology can recognize one face from millions in only one second, a further security level designed for people’s safety. It has a high accuracy rate of around 99% in supervised traffic. Likewise, other countries like the UK, US, Russia, Germany are using facial recognition technology to control security risks.
Having more than half of the population’s face print sounds unusual but it is actually helping all the law keepers to track down criminals across the country and keep all the citizens safe.
With evolving facial recognition the following will surely happen in near future, any person can walk into the hospital and the person sitting at the front desk will call by their name and quickly assign them to the medical help that suits their ailment. With the help of a camera that identifies you and your data, it can help you check in quicker and direct you to your physician’s room.
Further, your physician examines you and writes prescriptions that can automatically be sent to the drugstore and by simply verifying your biometric identity you can get the medicines home, without carrying any single piece of paper.
This allows healthcare industries to secure their patient’s data by employing face recognition technology.
This will surely ease out the job of visiting a doctor and change the current working system upside down, bringing a revolution in healthcare. According to Market research future, the “global healthcare biometrics market is expected to grow USD 5.6 billion at the CAGR of 22.3% by 2022.
Facial recognition is creating an enormous buzz today within the market. The technology has been rapidly picked up by restaurants and retail to accelerate the cashless economy.
A few years back, a financial services company, MasterCard introduced “selfie pay”, which is a biometric mobile payment authentication app.
The app allowed users to verify a payment just by using their camera.
Fast food giant Caliburger is gaining customer engagement with face recognition technology to spot loyalty program members without loyalty card swiping at the shop.
This saves both parties time and escalates customer experience.
Facial recognition helps advertising industries in boosting customer engagement, marketing, advertising and so much more.
The power to identify one individual from millions has given advertisers an opportunity to offer more personalized products or services to their targeted audiences.
The technology allows advertisers to reach their audiences outside their homes digitally with creative and innovative messages based on the studied demographics.
As technology keeps evolving, facial recognition is going to become an essential part of the digital world.
You can unlock your house door with your face or pay your bills, order food, and pass security checkpoints. KFC in Beijing uses customers’ faces to recommend meal items that support their age, gender, and mood – Forbes report. Also, luxury retailers in Europe are using this technology to acknowledge their VIP customers to supply special care. Airports in Australia use facial recognition technology to allow passengers to fly without carrying their passports and soon this technology is going to be used in US airports. Sounds strange but this is often getting to be our future soon. Technology will advance and evolve in ways that cannot be anticipated.
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