Is a website really important for business?In today's business scene, it most definitely is.
A good business website assists in endorsing the business, products or services better, enhancing marketing strategy and expanding customer/client base.
Sometimes business owners are unwilling to put in the effort and resources needed to make a website for their business, presuming it can be a waste of time, and nothing much will come of it, but this can become a reason for such businesses to lag behind their competitors, who probably have websites for their business and hence have a better customer outreach!
Many people have stated that they find it hard to trust a company that doesn't have an official website because it doesn't seem legitimate. This is because most businesses and services today, especially successful ones, have their own website. It has become a mark of credibility.
So yes, having a website is important. But, just having one isn't good enough, either. It should stand out among contenders, and successfully accomplish what is intended of it, which is to promote the business or organization well.
For this to happen, it first needs to instantly grab the attention of anyone viewing it, especially for the first time.More visual content like images and videos should be used to describe different aspects of the company or business because they serve this purpose well as opposed to using mostly text.
A well-designed website which has a clear structure and flows with a clear presentation of the specific business, highlighting various services and USPs and other features with well-articulated content and good resolution images, goes a long way in presenting your company to potential clients in the www that is word wide web.And in this age of the internet, the physical boundaries are disappearing, allowing businesses to tap global markets very effectively, provided they have a website with good content which is regularly updated and a solid SEO strategy in place.
Next, it should provide a seamless user/visitor experience.Navigations through pages of the site should not be confusing to visitors, especially first-time visitors. Users should be able to find information, contact details and anything else they are searching for, without too much hassle.
This is where Website Builder comes into the picture.A good website builder software enables anyone to create a great website in record time and also makes it possible to efficiently edit and update it whenever required.
A website can be really useful in helping the business owners connect with customers on a more personal level, by enabling them to post queries and unbubble comments on the website and respond to them easily.The builder tool can help achieve this by the use of contact forms, which take inputs from users or clients and store them on the server-side.
Once the site is live, for it to get maximum visibility and visitor traffic, it needs to be easily accessible by search engines online, like Google, Bing, DuckDuckGo, etc.For this, a builder software which has an integrated SEO (or) Search Engine Optimization tool, should be chosen to build the website. SEO assists search engines to detect
Search engines generally rank web pages, and not entire websites; In order to get visibility from search engines, builders need to optimize each page with one primary keyword, and optional additional keywords.
An SEO-friendly website builder software gives the provision to do this, and also to add other SEO features like Meta title(The title of the web page, that is displayed on search engine results as titles), Meta description (Summary of the web page content, having the primary key words enabling search engines to find the page easily), Canonical URL(the full URL of the web page, that will appear on search results), and Alt text for Images (A text describing an image added on the web page, that search engines can use to find the image and display in results); and with the help of these, search engines can easily discover this website among others with similar names or URLs.
So, SEO is necessary, because a website can boast of spectacular content, but without substantial visibility or visitors, it is nugatory to the business or organization.
Another important feature to have is Web Analytics, or the ability to analyze the behavior patterns of the site visitors.
To improve the number of visitors, and to ensure that the ones who already visited return, and also perhaps refer the site to others, the web development and design team needs to gain insight into their behaviors, to know what makes them visit or bounce off a web page.
The web visitors may each be having different preferences, online behaviors, etc. Each of them could have different reasons for visiting the site. So each individual comes with his own set of data, that needs to be collected, measured and analyzed.
To make this feasible, it's a good idea to go for a builder which is teamed with an integrated Web Analytics tool.
Web analytics tools assist in analyzing the visitors' preferences, giving a clear indication to the business owners as to which areas of the site are attracting maximum and minimum attention from visitors, so based on such continuous feedback, improvements can be made as deemed necessary.
If you want to build a successful website with all the above attributes, PageWyze is the right tool for you. PageWyze will not only enable you to create aesthetically pleasing designs using HTML, but also make the website climb up search results significantly, and view the live stats of visitors.