3 Tips to Help You Connect and Negotiate with TikTok Influencers

Brands can reap the many benefits of influencer marketing: increased brand awareness, new social media followers, more web traffic, higher sales, and more.

But collaboration with the right people is the key to a successful campaign, and this hinges on being able to contact TikTok influencers and negotiate a deal that both parties benefit from.

We understand that sometimes this can be frustrating. So here are 3 actionable tips to help you contact TikTok influencers and negotiate.

Tip 1. Reach out to twice as many influencers as you need

Do you wish to have five influencers join your campaign? Contact at least 10. Why? Because not everyone can be your partner. 

There will be influencers who won’t want to work with you, or others who have scheduling conflicts. Then there will be people who never reply to your email, as well as those who don’t even open it.

Based on our experiences, these are the rates we usually see:

  • 70 to 80% percent of emails get opened
  • 50% of emails receive clicks from links
  • 30 to 40% receive a response (which is sometimes unfortunately no)

Your response rate can be affected by a number of factors. The first is the type of influencer you’re reaching out to. It’s more likely that you will get a reply if the influencer has a large following and has already gone pro. The catch here is that while you’ll get a response, it will be the manager responding with the fee sheet for the influencer’s services.

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Micro influencers may be slower to respond. These influencers don’t have more than 50K followers, and they aren’t yet full-time. They don’t spend all of their time on social media and they don’t have managers. However, you’ll have a better chance of getting a response if your product has a lot in common with their content niche.

Also, no email? No problem. It’s possible to contact influencers via TikTok even if you don’t know their email address. Send them a message on TikTok and let them know you’ve seen their profile and are interested in connecting. You can always move the communications to another media if necessary later on.

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