We all know that understanding our customers is a critical part of any business. But how do we go about this? 6 Ways to Understand Your Customers Better in 5 Minutes will walk you through 6 steps that will help you better understand the people who buy your products and services. Ncreportcards will show what some common fears are, why they might be hesitant to purchase, as well as 6 quick and easy ways to turn them into loyal customers!
- Focusing on your employees happiness
- Understanding what is important to your consumers
- Listen more than talk
- Offer help when needed
The 6 most common fears that customers have these days are: Risk, Uncertainty, Insecurity, Past Experiences, Loss (Loss Aversion), and Conflict. These six words represent some pretty powerful marketing tools because they speak directly to people’s deepest desires, the need for security and peace of mind. For example if you sell anything related to finances like credit cards or mortgages, the 6 fears on this list are a huge opportunity to use in your marketing.
The 6 Most Common Fears and What They Mean for Business Owners
Knowing what your customer fears will help you better understand them. Here are six of the most common fears that customers have, along with insights as to how they may be affecting their relationship with your company.
The fear of loss:
This is when a customer worries about not being able to maintain their current standard of living or achieve some other desired goal due to an economic downturn or increase in costs such as rent, food, etc. For example if people feel like they’re going broke because they’re spending more than they earn this could be causing stress that affects their relationships at work and home.
The fear of lack:
This is when a customer worries about not having enough. For example, if someone feels like they don’t have the time or resources to spend with their family because work demands are too high this could be causing stress that affects their relationships at work and home.
The fear of uncertainty:
This might occur when customers worry that something bad will happen in the future but it’s hard to predict what exactly. For instance, some people may worry about being laid off and as a result feel stressed out all the time thinking about how they’ll pay for food on top of rent, bills etc.
The fear of embarrassment:
Some customers can become so embarrassed by what has happened (or who knows) that they withdraw from society. For example, if someone was cheated on and can’t face people in their life who knew them when the incident happened this could be causing stress that affects their relationships at work and home.
The fear of rejection:
This is a feeling of dread or anxiety over being rejected by others. When customers feel like no one will love them because of something (or don’t want to date them) then it might cause stress which may affect their relationship with you.
The fear of not being good enough:
Some customers may be afraid that they’re not doing well at work or their relationships are falling apart because they feel like they don’t have the skills to do what’s expected. This can take a toll on their confidence and make them question themselves, which could affect how much time and energy they put into your business.
Monitor trends by reading news posts or social media feeds from other sources (not just your own) this helps provide insight into how people feel about things related to your brand/company and keep you up to date with any changes happening in society as well as politics surrounding issues relevant to your business
Focusing on your employees happiness:
One of the most direct connections an organization has is through their own people. Making sure that you take care of your employees well enough so that they also want to take care of customers helps both parties be happy. This means offering good benefits, paying fair wages, giving bonuses when deserved as well as having transparent conversations about what is going on with the company. This is an easy way to ensure that there are happy employees, which in turn can make for happier customers.
Listen more than talk:
As a business owner, it can be easy to think that you have all the answers and know what your customers want. It’s important not to lose touch with who you’re trying to serve because if they feel like you don’t care about their needs then chances are good they won’t come back. Engaging in a dialogue with your customers is one way to make sure that they feel heard.
Don’t just ask people what you want to know:
Listening isn’t always about the words being spoken, it’s also about listening for the feelings behind those words. To truly understand who someone is and how their interactions with your company are affecting them we need to be more aware of our own assumptions, biases or judgments so that we don’t miss things like anger, fear or confusion. For example if I’m talking on the phone with an upset customer but all I can hear is “yes” and “no” while nodding my head this might indicate tension which could lead me down a path toward misunderstanding what’s really going on without even realizing it