Experiential marketing campaigns set up by experiential marketing agency Los Angeles have always stood as an effective way of bringing the product of the brand closer to customers.Selecting an experiential marketing agency for one’s brand can be a formidable task. Thus, the below listed points can help you choose the right experiential marketing agency Los Angeles for your brand.
Experiential past record
Do you have a good working understanding about the agency and their past record with clients. Ensure you have done all your due diligence. Know about whom does your experiential marketing agency actually work with? Also try to find answers about other questions like: Are there any dispute of interest? Why do you wish to work with this specific agency? What clients do your selected agency work with on a daily basis? Have they well maintained those relations?
Ensure it is a great fit
Make sure there is an excellent cultural fit of the experiential marketing agency Los Angeles with other brands. The selected agency you decide to work with will be indulged with various departments in your brand. So you should ensure that culturally there is a great collaboration taking place. In case the culture is not well aligned, 2 different brands that are working together may butt heads or face problems. Ensure you have selected the correct partner for your brand.
Have a face to face meet up with the team
There is nothing more insidious as compared to being pitched by the sales team and after this having them pull the bait & switch. Meet up the agency team you wish to work with. Ensure you like them. Also ensure you like the manner they work as well as engage with your company brand. Try to understand their level of creativity? See whether they reply to your messages timely? Ensure you have met this team before you enter into a long run relationship.
Your industry experience
Look ahead for an experiential marketing agency Los Angeles having a good experience in the field you belong to. There can be a very steep & costly learning curve for the agencies that work with services or brands that are not familiar. Cultural sensitivity & complete understanding of niche is important when it is about working with a particular brand or service.
Ensure to select an experiential marketing agency with existing relations with brands and agencies alike! Experiential marketing agency are dependent heavily upon the existing relations that they already have built over a time period. Connections with vendors, venues and producers all over the country act as a resource for larger vision for events.
Working knowledge clubbed with local politicians, governments, artists, producers, musicians, and various other agencies assist to push numerous things along in the communities for crucial events just for you. Thus, holding a rock solid understanding about it is very crucial when it is about scouting event locations, which typically are always unique to brand/activation.
Conduct your due diligence
Before selecting any of the experiential marketing agencies in Los Angeles, ensure to conduct their background checkup. Discuss with colleagues and various clients the agency has worked with, conduct your personal research both online and offline, and after this schedule a discussion meet up with them. Ensure to understand for how long the experiential marketing agency Los Angeles has been into the business. Discuss about their culture and even review their past as well as current work. Ensure to look through their work portfolio and form relevant questions to ask them like how they have assisted their clients enhance awareness about their brand?, How many staff do they employ?, Will you be able to access everyone linked with your campaign once you begin working with them?, What procedure do they take up to deliver customer requirements?, Knowing about all this will endow you with the right confidence as they are the correct experiential marketing agency for you.
Get along with an experiential agency having an experience in your field with same requirements as yours
Opting for an experiential marketing agency with zero experience in your field or industry means that you require providing them with training about basic environment, nuances and regulations. This can be very expensive & time consuming and certainly you will not be sure whether the company will be able to manage the entire project successfully. Thus, benchmarking best practices from various other industries can be advantageous. Also, it would be completely wise to opt for agencies that have pulled up the same targets in the near past and have learned from such experiences. In case you have not designed a strategy to meet targets same as yours, they might not have similar commitment level or expertise in experiential marketing. Thus, ensure to consider their capabilities, if you require sampling, mobile tour activation or pop ups and all you view is a high profile concert and huge festivals from their mere digital experience.