There’s a chance you have heard about culinary tourism. It’s has been found that most tourists are food tourists, and it has made culinary tourism a new global trend where people share their food experiences on social media. Therefore, playing a vital part in the growth of hotel and tourism businesses. In fact food tourism has changed how you view dining when you go for a vacation.
But what is food tourism?
Food tourism is also known as gastronomic or culinary tourism. It refers to events where you appreciate food and beverages from different countries. You get to try local, regional or international foods and experience the custom and culture in them.
Interest in food has recently gone up, hence transforming the industry and making it trend globally. While several countries, regions, and cities are famous for their food, culinary tourism is not restricted by food culture. Tourists take meals at least twice a day, making food a significant economic driver of tourism.
Several countries are driving finances in culinary expansion. For example, Canada, Ireland, and Peru are getting results due to food tourism publicity and product development.
When you do an estimation, tourists spend approximately 25% of their money on food and beverages. The figure can go up to 35% if you are visiting costly and luxurious destinations. However, it can also go as low as 15% on more affordable destinations.
But when it comes to food lovers, they spend a little more experimenting on various cuisines mostly at international food courts. As a result, they spend more, leading to more sales, increased tax income, and positive economic growth. Here are a few benefits related to culinary tourism.
Benefits of food tourism
Booking and revenue
Most visitors are overwhelmed with options online when selecting a hotel. Due to this, managers have to improve their advertising and marketing strategies. One of the perks most visitors are looking for is what the hotel’s menu looks like, i.e., the food and beverages. Having a variety of culinary options, including international food, will position the hotel for additional bookings.
With social media, consumers are highly connected and can find out about a hotel in a blink of an eye. So, it would help if you are cautious not to have a bad food and beverage review. For this reason, various cuisines, price points, flavor profiles, and the right staff is vital.
It has been one of the significant challenges in the hotel industry and still is today. It’s either the hotel is understaffed or overstaffed and struggling to keep up. An idea of a food hall would be appropriate to make the most out of food tourism. Food halls have a mix of artisan restaurants, butcher shops, and other food markets under one roof.
It will allow you to focus on your hotel staff and not all in the food hall. It will enable you to manage staff requirements in either low or high seasons. It also allows you to focus on one training system and program for the hotel staff. Food tourism provides responsible and sustainable tourism to benefit travelers and locals. Similarly, it also develops social and cultural awareness while contributing to the development of local communities.